Often not a rebuild. If the foundation is sound, adding pages and fixing the booking path costs a fraction of a new site.
Often not a rebuild. If the foundation is sound, adding service pages and fixing the booking path costs a fraction of a new site and does most of the work.
Rebuild when the site is on an old platform you can’t edit, when it’s fundamentally broken on mobile, or when the design undermines your credibility. Repair when the platform is fine but the content is thin, the booking path is poor, or the pages aren’t structured for search. The recommendation is to repair whenever it’s true, even though a rebuild would be the bigger project.
A practice audit applies these principles to your specific website and local presence.
Advertising regulations change. This article reflects the current standard. Re-reviewed regularly.
Not legal advice
Marketing guidance from a marketing agency. For formal legal opinions, consult a lawyer practising in health law.
Cluster
Websites
Clinic website design, booking flow, and what actually converts visitors.
Related reading
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