Every clinic is sitting on the least expensive audience it will ever have, the people who’ve already been in, already trust you, and already know what an appointment involves. Most never hear from you again.
Not because clinic owners don’t know it matters. Because writing a newsletter is a task that never becomes urgent, and there’s always a patient waiting.
So the list sits in Jane, growing, unused. And the patients on it drift, not because anything went wrong, but because six months passed and nothing reminded them you were there.
Regular beats clever. Four thoughtful emails a year outperforms an ambitious monthly plan that stops after two.
Useful beats promotional. Something seasonal, something genuinely helpful, a workshop announcement, a note about a dispensary line. People stay subscribed to things worth reading.
It has to sound like you. A clinic newsletter that reads like a marketing department is worse than no newsletter.
Segment lightly. People who came once and people who come regularly are in different situations and shouldn’t get identical emails.
Email marketing campaigns, written, designed and scheduled.
Newsletters on a cadence you'll actually sustain.
Everything sends from your clinic, to the list you own. We handle the marketing layer, the campaigns and the writing, not your clinical records or your booking system.
Email produces faster than almost anything else, because the audience already exists. A re-engagement campaign to a neglected list often books appointments within a week.
Proof
Seventeen years. Over 300 projects. Most of our work comes from clients who came back, or who told someone else. That’s the whole marketing plan, and it’s the one we’d want for your clinic too.
Quarterly is a realistic floor and better than monthly-then-nothing. Monthly works if the content holds up.
Seasonal topics, workshops, new services, practitioner introductions, dispensary lines. There’s more than you’d think, and it doesn’t need to be long.
Depends on your consent records and the anti-spam rules where you and your patients are. Worth checking before the first send, it’s straightforward once sorted, and getting it wrong carries real penalties.
Whatever you’re already using if it works. Mailchimp, ConvertKit and Jane’s built-in tools are all fine.
Book a 20-minute call, we’ll look at where your clinic currently ranks and tell you what’s holding it back.
