Every extra click between reading and booking loses people. Clinic sites routinely have four.
Every extra click between reading and booking loses people. Clinic sites routinely have four clicks between the homepage and an actual appointment. That’s three clicks too many.
A booking button should be visible in the header on every page. Each service page should have a booking path within two clicks. If you use Jane, Cliniko, Noterro or Acuity, the button should connect directly rather than dumping people onto a separate site. Test it on your phone: if you can’t get from a service page to a booking screen in two taps, fix that before spending anything on ads.
A practice audit applies these principles to your specific website and local presence.
Advertising regulations change. This article reflects the current standard. Re-reviewed regularly.
Not legal advice
Marketing guidance from a marketing agency. For formal legal opinions, consult a lawyer practising in health law.
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Websites
Clinic website design, booking flow, and what actually converts visitors.
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