Your initial consult price is not just a number. It’s a signal, a filter, and a margin decision.
Your initial consult price is not just a number. It’s a signal, a filter, and a margin decision. Most NDs set it by looking at what the clinic down the street charges. That’s the wrong reference point.
It covers the cost of the time and the room. It signals the level of care and expertise the patient should expect. And it filters the patient base: a price that’s too low fills the schedule with patients who won’t value the follow-ups that sustain the practice. The right reference point is your own math: overhead per consult hour, value of your time, and follow-up rate. If you haven’t raised your initial consult price in three years, your costs have and your price hasn’t.
A practice audit applies these principles to your specific website and local presence.
Advertising regulations change. This article reflects the current standard. Re-reviewed regularly.
Not legal advice
Marketing guidance from a marketing agency. For formal legal opinions, consult a lawyer practising in health law.
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Practice Business
Pricing, capacity, and the math of a sustainable practice.
A 20-minute call about your practice. No sales pitch. You leave with a clearer picture of your marketing gaps and your compliance exposure, whether or not we work together.
