Regular beats clever. Four thoughtful emails a year outperforms an ambitious monthly plan that stops after two.
The goal isn’t frequency. It’s showing up reliably with something worth reading. Something seasonal, something genuinely helpful, a workshop announcement, a note about a dispensary line. People stay subscribed to things worth reading. Pick a cadence you can sustain, write in your own voice, and send it. An email that goes out four times a year, every year, beats one that starts monthly and goes silent.
A practice audit applies these principles to your specific website and local presence.
Advertising regulations change. This article reflects the current standard. Re-reviewed regularly.
Not legal advice
Marketing guidance from a marketing agency. For formal legal opinions, consult a lawyer practising in health law.
Cluster
Newsletters and campaigns to the patient list you already own.
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